Trillion Dollar Campaign

06 July 2009

Really clever ad campaign for The Zimbabwean newspaper, executed by TBWA\Hunt\Lascaris in Johannesburg. They scooped up 7 awards for the campaign at the 2009 Cannes Lions International Advertising Festival, including the Grand Prix for Outdoor.

The campaign was designed to raise awareness regarding the plight of The Zimbabwean newspaper and consisted of various creative elements, including a billboard, all made up entirely of Zimbabwean dollar bank notes. The newspaper, the brainchild of journalists driven into exile, is committed to providing independent and fair comment on Zimbabwe to Zimbabweans, and has had a ‘luxury’ import duty of over 55% added to it by the Mugabe government, thus making it unaffordable to the average Zimbabwean citizen.

Flickr set of the campaign here.

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