Gotta Moo

29 May 2009

For Narani Kannan’s final-year project at Ontario College of Art & Design, she designed and conceptualized an eco-friendly dairy product line called Gotta Moo. There’s so much I love about this project… every detail down to the “Sugarcane Bagasse molded pulp paper” has been carefully considered. She’s obviously on her way to being a design superstar. See more of her work on Behance.

Comments

02 June 2009, 4:20 am Henrik says:

Amazing work, really fresh approach.

05 June 2009, 12:36 pm Sharlene says:

The design is beautiful, but I have 1 word: Tropicana

Personally, as a designer, I loved Tropicana’s modern/clean new look, but as a consumer it drove me nuts and clearly the rest of the OJ drinkers out there.

When your eyes scan the shelves of a major supermarket, there’s an amount of reading you simply don’t do and there’s an amount of emotional attachment to ugly design that won’t go away soon.

The milk drinking populous wouldn’t buy this, and the line of people who care about the environment enough to make the effort to buy this is probably drinking soy/rice milk.

05 June 2009, 1:09 pm Brian says:

It’s a funny thing. When I saw this I thought of Tropicana too.
I had the opposite feeling though. I didn’t like the Tropicana redesign cause even though It had some nice design elements, I didn’t feel like it was Tropicana. It looked generic to me. With this brand of milk,
I have no prior connection to it. Milk packaging is different from orange juice, it’s blah or cartoony. Also milk shopping is more delibrate, you have to open a door and all that, there really is no scanning a multitude of products like in the juice aisle to find milk, its a smaller section. Something like this would definitely stand out their and personally when it comes to milk, I would rather it give me more info than less like you find on the current packages. To try something like this with milk packaging would be an noble effort. Not sure if its the designer in me talking or the consumer, but I wouldn’t mind having that in my fridge.

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