Established in 2002, FriendsWithYou is a unique think-tank who’s work spans all creative realms. Their commercial work for hire division, appropriately named FWYstudios, has developed the image and identity of some of the world’s most prominent brands, such as Nike, MTV, Red Bull, Target, Gwen Stefani’s Harajuku Lovers, and Coca-Cola. Their extensive portfolio includes campaign strategy, animation & directorial services, branding and licensing, character design, illustration, print design, product design, packaging & POS, online integration, web and new media.
From fine art to large-scale experiential installations, interactive events, public playgrounds, live performances, animation and multimedia projects, FriendsWithYou has participated in some of the most respected art happenings around the world, including Pictoplasma in Berlin, and Art Basel Miami. They have also exhibited and/or been included in the permanent collections of Museum of Contemporary Art (MOCA), the Indianapolis Museum of Art (IMA), Haus der Kulturen der Welt Museum Berlin, and Galerie Emmanuel Perrotin, amongst others.
“Euthanasia Coaster” is a hypothetic euthanasia machine in the form of a roller coaster, engineered to humanely – with elegance and euphoria – take the life of a human being. Riding the coaster’s track, the rider is subjected to a series of intensive motion elements that induce various unique experiences: from euphoria to thrill, and from tunnel vision to loss of consciousness, and, eventually, death.
Design, engineering: Julijonas Urbonas
Health issues: Dr. Michael Gresty, Spatial Disorientation Lab, Imperial College, London
Model making: Paulius Vitkauskas
Photography: Aistė Valiūtė and Daumantas Plechavičius
WSDIA is a Brooklyn-based graphic, interactive, and architecture multi-disciplinary design studio. WSDIA designs, develops and mediates interactive, print, motion and architecture projects for a diverse group of clients in a wide array of professions.
To Whom It May Concern: (TWIMC) is an interactive installation which functions as a metaphor for a software application, programmed by Michelle Son, in which the user experience is recreated in a real-time physical space. Having control over the functions and features built into the application, users are invited to step into the programme to explore the features and visual effects by using their sense of smell, touch, sight and sound. Based on the simulated templates of Microsoft Word, users are immersed in a hyper real office environment where the virtual becomes tactile and the template is embellished. Watch the Movie.